Pbx: +57 (601) 794 3667Celular: 333 033 4621 | E-mail: ventas@mayoristatecnologico.com.co

 

Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

Maitek sas
En stock
Z0035X590V

[Más Información]

FREE US shipping over $100!Orders within next 2 days will be shipped on Monday

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively...

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

A unified content strategy:

  • Identifies customer requirements
  • Defines structured content models for responsive content
  • Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs
  • Identifies the tags (metadata) for retrieval and dynamic delivery
  • Determines how content should be managed throughout the entire content lifecycle
  • Defines the governance policies to manage the content from creation to retirement

 

Información Importante

Debido a la fluctuación del dólar, los precios se ven rápidamente afectados. Antes de realizar tus compras por favor comunícate con tu asesor de confianza para confirmar disponibilidad y existencia. Contact Center Pbx: +57 (601) 794 3667

Más Información